Prompt Builder vs Apex in Salesforce Summer 25: What to Use for AI Automation
Salesforce Summer ’25 Release brings significant improvements across the platform, especially in how teams combine AI-powered user experiences with backend logic. Two main tools now drive Salesforce’s AI automation capabilities: Prompt Builder and Apex. Prompt Builder has evolved into a powerful, low-code interface builder for Einstein Copilot, while Apex remains critical for executing secure, scalable […]
Salesforce Winter 26 Release: Key Enhancements To Watch
While Summer ’25 is still fresh, it’s time to shift focus to the Salesforce Winter ’26 Release, which begins rolling out in September 2025. This release introduces critical changes that could impact how your org functions, especially if you rely heavily on custom code, older user records, or Service Assistant. In this blog, we’ll cover […]
Salesforce AppExchange Development Services: What You Need to Know and How to choose the right partner
Explore the full process of custom Salesforce app development for AppExchange and how to choose the right AppExchange development company to ensure long-term success. Introduction Salesforce AppExchange Development has become a full-blown marketplace strategy for ISVs and consulting partners alike. While many talk about building Salesforce custom apps, only a few understand what it takes […]
IT Staff Augmentation Services: The Smarter Way to Scale Tech Teams
IT Staff augmentation isn’t just about filling gaps; it’s about moving faster, smarter, and without overhead. Forget the outdated view! IT staff augmentation services today give product and engineering teams the flexibility to adapt, the skill depth to deliver, and the speed to meet real deadlines without burning out your core team. In this blog […]
How to Enable and Test External Credentials in Salesforce
Salesforce’s new External Credentials model is a critical part of integration security moving forward, especially after the changes rolled out in Salesforce Summer ’25. Instead of embedding sensitive tokens or hardcoding values in Apex, you can now securely authorize callouts using External Credentials, Principals, and Named Credentials, with better control and auditing. In this guide, […]
How to Auto-Generate Meeting Summaries Natively in Salesforce with Apex and Flow
Meetings are important, but what’s even more important is what happens after the meeting. Summarizing discussions, tracking next steps, and assigning follow-ups often eat up time that should be spent doing the actual work. What if your Salesforce instance could automatically summarize meeting transcripts and create follow-up tasks for each participant, all without relying on […]
Colors, Conversations, and Connections: How Synexc Celebrated Friendship Day with Heart
“Friendship is the golden thread that ties the heart of all the world.” […]
What Really Shapes Company Culture: Performance Review or Fun Fridays?
The culture in corporate usually associates itself with big moments, the team off-sites, the leadership AMAs, the goal-setting sessions, and the official all-hands decks. We celebrate new clients, review metrics, and align on vision. All necessary, all important. But if you really want to understand the heartbeat of a company, look closer. Not at what’s […]
Salesforce Consulting Services: How to Find the Right Consultants on AppExchange
Finding the right Salesforce consultant on AppExchange starts with asking the right questions. “There are so many Salesforce partners now, it’s hard to know who to trust.” As Salesforce consultants, we hear this almost every other week. And we get it. Over the past few years, the Salesforce ecosystem has boomed. According to a Salesforce […]
Why Hiring a Salesforce CRM Implementation Consultant Is Critical to Your CRM Success
Hiring a Salesforce CRM implementation consultant ensures you avoid costly missteps and get a CRM that works the way your business works. Salesforce is the world’s most widely adopted CRM platform, and for good reason. It powers more than 150,000 businesses globally and commands nearly 23% of the CRM market share (source: Statista, 2024). Yet […]
